You are renting your audience.
You could own it.
An affiliate brings you a player and keeps a commission on him for years. We build a publication that does the same job — except it belongs to you and stays with you when the partner contract ends.
Traffic you pay for twice
Non-brand demand — “where to play”, “which broker to choose”, reviews and comparisons — belongs almost entirely to affiliates. Every player arriving that way carries someone else’s commission: not once, but for as long as he stays in your product.
A publication under your control changes the arithmetic: an editorial team paid for once, instead of revenue share forever. And an asset you can sell with the company.
Affiliate traffic is rent. A publication is property.
A publication, not a “network of sites”
Editorial model
Sections, authors, a scoring methodology, a publishing calendar. Search engines and readers dislike anonymous content without a position in equal measure.
The market’s language
Not translation. Local payment methods, regulators, audience habits — written the way they are written inside the country.
Depth over volume
Topics are closed completely: guides, comparisons, reference pages, updates. That is what outranks scattered pages.
Technical base
Fast markup, structured data, indexation through IndexNow and the Search Console API. Without it an editorial team writes into the void.
Link reputation
Placements and mentions where people from the industry actually read them, not only crawlers.
Reporting you can check
Published, indexed, positions, referrals into your tracker. Numbers you verify on your side.
Three entry points, one principle: the asset is yours
Launch
project, 8–12 weeks- one geo, one language
- structure, design, editorial model
- an initial body of material
- indexation and a first link wave
Editorial retainer
monthly, from 3 months- regular publishing on a calendar
- refreshing material that has aged
- link building and technical upkeep
- a monthly review with figures
New markets
per geo- a proven model in the next language
- local adaptation, not a copy
- editorial standards carried over
We work for a fixed fee and take no share of your revenue: our interest is that the publication stays with you and keeps working after we leave.
What we do and what we don’t
We don’t promise positions
We commit to production volume, indexation timing and reporting. Positions depend on more than us, and it is fairer to say so upfront.
We don’t show other clients’ projects
Live publications are under NDA. On a call we show working demos under a fictitious brand: same engine, same structure.
We don’t take revenue share
Fixed fee and handover of assets. Nothing ties you to us except the result.
We don’t write for crawlers
Material an industry reader would not finish survives neither an update nor an editor.
Start with a read on your geo
We look at what non-brand demand affiliates collect in your market today and what it costs you in commissions. A short document with figures — enough to see whether your own publication pays off. Free of charge.